Privacy Policy
Last updated: 26 June 2026
This Privacy Policy explains how Laista, UAB ("we", "us", "our") collects, uses and protects personal data when you visit our website, submit a form, contact us, or interact with our online advertising.
This Privacy Policy applies to the website https://www.laista.com and all related landing pages operated by us.
1. Who we are
Data controller:
Laista, UAB
Company code: 306673316
VAT code: LT100016720514
Address: Išradėjų g. 11A, LT-78149 Šiauliai, Lithuania
Phone: +370 659 18756
Website: https://www.laista.com
Email: info@laista.com
If you have any questions about this Privacy Policy or how we process your personal data, you can contact us using the email address above.
2. What personal data we collect
We may collect the following personal data:
Contact form data:
- name;
- company name;
- email address;
- phone number;
- message content;
- any other information you voluntarily provide in the form.
Website usage data:
- IP address;
- device and browser information;
- pages visited;
- time spent on the website;
- clicks and interactions;
- referral source;
- approximate location based on technical data.
Marketing and analytics data:
- cookie identifiers;
- advertising identifiers;
- information about how you interacted with our website or ads;
- conversion and campaign performance data.
We do not intentionally collect special categories of personal data through our website forms. Please do not submit sensitive personal information unless it is necessary for your enquiry.
3. Why we process your personal data
We process personal data for the following purposes:
To respond to enquiries:
We use the information submitted through forms to contact you, answer your questions and provide information about our services.
To provide consultations:
If you request a consultation, we use your contact details to communicate with you and discuss your business needs.
To improve our website:
We use analytics tools to understand how visitors use our website, which pages are most relevant, and how we can improve the user experience.
To measure advertising performance:
We may use advertising and analytics tools to understand which campaigns brought visitors to our website and whether users completed relevant actions, such as submitting a form.
To show relevant advertising:
With your consent where required, we may use advertising technologies for remarketing and audience measurement through platforms such as Google Ads and LinkedIn Ads.
To protect our website and business:
We may process technical data to maintain website security, prevent abuse and ensure proper website functionality.
4. Legal bases for processing
We process personal data based on one or more of the following legal bases:
Consent:
We rely on your consent for non-essential cookies, analytics cookies, advertising cookies and certain marketing-related technologies where required by law.
Legitimate interests:
We may process personal data to respond to business enquiries, improve our services, maintain website security and manage B2B communications, provided that your rights and interests do not override our interests.
Contractual necessity:
If your enquiry relates to services we may provide to you or your company, we may process your data to take steps before entering into a contract or to perform a contract.
Legal obligation:
We may process personal data where required to comply with applicable laws, accounting, tax or regulatory obligations.
5. Cookies and similar technologies
Our website may use cookies and similar technologies to ensure website functionality, analyse traffic, measure advertising performance and improve our services.
Cookies may be used for:
- necessary website functionality;
- analytics;
- advertising and remarketing;
- conversion tracking;
- user experience improvements.
Where required, non-essential cookies are used only with your consent. You can manage or withdraw your cookie consent through the cookie settings available on our website.
6. Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as pages visited, time spent on the website, device information, browser information, approximate location and interactions with the website.
This information helps us improve the website, content and user experience.
Google requires websites using Google Analytics to disclose the use of Google Analytics and how it collects and processes data. Google also explains that information from sites and apps using Google services may be used to deliver and improve services, measure advertising effectiveness, protect against fraud and abuse, and personalize content or ads.
You can learn more about how Google uses data from sites and apps that use Google services here:
https://policies.google.com/technologies/partner-sites
7. Google Ads
We may use Google Ads for advertising, conversion tracking and remarketing.
Google Ads may use cookies or similar technologies to:
- measure ad performance;
- track conversions;
- understand whether a visitor completed an action on our website;
- show more relevant ads;
- create or use remarketing audiences.
Google explains that advertising technologies may be used to make ads more relevant, measure performance and support ad delivery.
You can learn more about Google advertising technologies here:
https://policies.google.com/technologies/ads
8. LinkedIn Ads and LinkedIn Insight Tag
We may use LinkedIn Ads and the LinkedIn Insight Tag to measure campaign performance, track conversions and understand how visitors from LinkedIn interact with our website.
LinkedIn may collect or receive information from our website, including page visits, URL, device and browser information, IP address and cookie identifiers.
This may help us:
- measure advertising performance;
- understand B2B audience engagement;
- create or use remarketing audiences;
- improve LinkedIn advertising campaigns.
Where required, LinkedIn advertising technologies are used only after you have provided consent for marketing or advertising cookies.
You can learn more about LinkedIn's privacy practices here:
https://www.linkedin.com/legal/privacy-policy
9. Google Tag Manager
We may use Google Tag Manager to manage analytics, advertising and other website tags. Google Tag Manager itself helps manage scripts and tags on the website, but the tools loaded through it may collect data depending on your cookie preferences and consent choices.
10. Who we share personal data with
We may share personal data with trusted service providers who help us operate the website, process enquiries, analyse traffic or run advertising campaigns.
These may include:
- website hosting providers;
- website development and maintenance providers;
- email and communication service providers;
- CRM or lead management tools;
- analytics providers, including Google Analytics;
- advertising platforms, including Google Ads and LinkedIn Ads;
- legal, accounting or compliance service providers where necessary.
We do not sell your personal data.
11. International data transfers
Some of our service providers may process personal data outside the European Economic Area.
Where personal data is transferred outside the EEA, we take steps to ensure that appropriate safeguards are in place, such as Standard Contractual Clauses, adequacy decisions or other legally recognised transfer mechanisms.
12. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
Typical retention periods:
- contact form enquiries: up to 24 months after the last communication, unless a longer period is required;
- business communication data: for as long as necessary to manage the relationship;
- analytics data: according to the retention settings configured in the analytics tool;
- advertising and cookie data: according to cookie duration and platform settings;
- legal and accounting data: as required by applicable law.
We may delete or anonymise data earlier when it is no longer needed.
13. Your rights
Depending on applicable law, you may have the right to:
- access your personal data;
- request correction of inaccurate data;
- request deletion of your data;
- restrict processing;
- object to processing based on legitimate interests;
- withdraw consent at any time;
- request data portability;
- lodge a complaint with a supervisory authority.
If you are located in Lithuania, you may contact the State Data Protection Inspectorate:
https://vdai.lrv.lt/
To exercise your rights, contact us at:
info@laista.com
14. Withdrawing consent
If we process your data based on consent, you may withdraw your consent at any time.
You can withdraw or change cookie consent through the cookie settings available on our website.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
15. Data security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no website or online transmission is completely secure, and we cannot guarantee absolute security.
16. Links to other websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their privacy policies before submitting any personal data.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
If we make significant changes, we may provide additional notice where appropriate.
18. Contact us
If you have questions about this Privacy Policy or how your personal data is processed, please contact us:
Laista, UAB
Company code: 306673316
VAT code: LT100016720514
Address: Išradėjų g. 11A, LT-78149 Šiauliai, Lithuania
Phone: +370 659 18756
Email: info@laista.com
Website: https://www.laista.com